It's not spectacular, but it's about the best battlefield control you'll get out of a first-level slot, especially a core-only first-level slot. Color Spray or Sleep is better very early on, but Grease retains at least niche applications after those have stopped being usable.
It can remain useful at higher levels because the best effects of it are keyed off of ranks in Balance (which tend not to scale with printed monsters) rather than the Reflex save (which does scale).
So, you run into a CR 15 monster, and there's still a really good chance it still has 0 Balance ranks. About the only thing that makes it less useful is that you're more likely to run into fliers, incorporeal monsters, or guys who can otherwise ignore it as you get to higher levels.