It's one of the best and worst things for us, really.
The biggest thing that podcasting is lacking now is exposure. People are largely uneducated about how to get and consume podcasts. Let the industry giants educate people on how to do it.
Just like blogging though, the cost of entry is still free. The people who will make out like bandits are the people who are: independent, knowledgable, and, most importantly, established.
If you're already doing research on it, then you've got 1 & 2. Getting yourself established is akin to getting yourself experience. Once you guys get out of the single digits in terms of episode numbers, you'll look back and marvel at how much you've learned.
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