Count the number of characters in the name. Guiness record for most characters in the name of a place.
"Taumatawhakatangihangakoauauotamateaurehaeaturipukakapikimaungahoronukupokaiwhenuakitanatahu"
Edit:
...damnit, the picture is missing two syllables. New Zealanders can't even get it right!
Oh well. Alternate less-amusing pic: