So you have Burning Wheel (BW). You realize that it is covered in warm, chocolaty layers of awesome. Your group is not sold, what do you do?
1. Trick them - Show up ready to play BW. Your boldness will catch them off guard, once they play they will be hooked.
2. Bribe them - Figure out their price and pay it.
3. Reason with them - Just talk to your players, maybe they will give it a try.
It may be warm, it may be the right color, but that ain't chocolate son.
Tricking players into playing a new game is a very bad idea. Because if the game really sucks, players will be far less inclined to try something new ever again, even if you try method 3.
If a game is that good, why would the players need to be "tricked" into playing it?
Right, it's not that good.
My heart was warmed when Zeke said the game sucks the first 50 times you play it, but once the game "clicks" for you, it's pretty good. I don't give a game 50 tries to click. Maybe it's just me, but it seems BW doesn't want me to like it. It's over complex, and doesn't give me a moment to "click" to it. At Gen Con, I was invited to come on over to play BW. Yes, I did roll my eyes, but at that point I hadn't played ANY games. Went to see the BG's and they had a group of people playing BW already. It was the start of a combat scene. It lasted a long time. So long the group decided it was time to quit playing BW. If it really is that awesome, it should have lasted longer without feeling like it.
Yes, I'm biased. I like D&D's AC/HP system's simplicity. I don't want to wrap my mind around a more complex system.
Roll for positioning, roll to see if you have advantage, roll to attack, roll to defend, roll to re-roll, roll for damage effect, rick roll... pardon while I roll my eyes.